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Samsung Spotlights Galaxy Members’ Favorite Foldable Features

Samsung has published a community-focused look at the Galaxy Z foldables and Galaxy Watch9, highlighting the features chosen by 51 engaged users from 17 countries.

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Samsung is putting its most engaged users at the center of the conversation around its latest mobile devices. In a new Samsung Newsroom report, the company has highlighted the features that Samsung Members Stars selected as their favorites after attending Galaxy Unpacked July 2026 in London.

The event brought together 51 Samsung Members Stars from 17 countries between July 22 and July 24. Samsung describes the Members Stars as highly engaged Galaxy users who regularly create content and contribute to the Samsung Members platform. During the gathering, participants attended the product presentation, explored London and spent time with the newly unveiled Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8 and Galaxy Watch9.

Samsung’s accompanying infographic presents the group’s favorite features across the new Galaxy devices. The format is deliberately community-led: instead of repeating a full technical specification sheet, it shows which parts of the new hardware and software experience attracted the most attention from people who already use Galaxy products and create content around them.

Why the community angle matters

Foldable phones are no longer defined only by their hinge or screen size. Their appeal depends on how naturally people can use them for messaging, photography, multitasking, entertainment and everyday mobility. A community event gives Samsung an opportunity to show those experiences through the eyes of users who are already familiar with the Galaxy ecosystem.

That perspective is particularly relevant for the latest Z series. The Fold models are designed around larger screens and more flexible ways to interact with apps, while the Flip model focuses on compact use, quick access and self-expression. Galaxy Watch9 extends the same ecosystem beyond the phone, linking the mobile experience to daily activity and health tracking. Samsung’s report treats these devices as connected products rather than isolated launches.

The report also reflects how Samsung is using its Members platform as a feedback channel. Members Stars are not a representative sample of all smartphone owners, but they are active users who understand the software, experiment with features and communicate their experiences publicly. Their reactions can therefore reveal which functions Samsung believes are easiest to demonstrate in real-world use.

What Samsung’s report does — and does not — show

The company presents the feature selection as a visual summary of community favorites, not as a scientific survey. Samsung does not publish a voting methodology, sample-by-feature breakdown or independent comparison with competing foldables in the article. There is also no battery measurement, camera laboratory test or long-term durability assessment.

That distinction is important for anyone evaluating a new phone. The report is useful as an indication of the experiences Samsung wants to emphasize and the features that resonated with its invited community, but it is not an independent product review. Readers should treat it as an official event report and a snapshot of enthusiast opinion rather than a final buying verdict.

The selection nevertheless shows how smartphone launches are increasingly being framed around use cases. A foldable can be presented as a camera, a compact entertainment device, a productivity tool or a companion for connected services depending on how it is held and used. Samsung’s Members Stars event gives each of those interpretations a human context, with participants trying the devices in a city setting rather than viewing them only on a launch stage.

A broader strategy for Galaxy devices

Samsung’s approach also underlines the role of software and community in the company’s mobile strategy. The hardware may attract attention, but the practical value of a foldable depends on how well its screen, cameras, apps and connected accessories work together. By inviting active users into the launch cycle, Samsung can turn product discovery into content that is easier for other Galaxy owners to understand.

For consumers, the report offers a useful checklist of questions to ask before considering a foldable: which features would actually be used every week, whether the form factor improves everyday tasks, and how much value comes from owning other compatible Galaxy devices. Those questions are more meaningful than simply counting new features.

Samsung’s latest Members Stars report is therefore best read as a signal about the company’s priorities and its community strategy. It shows how the Galaxy Z Fold8 Ultra, Galaxy Z Fold8, Galaxy Z Flip8 and Galaxy Watch9 are being introduced through hands-on experiences and user storytelling. It also makes clear that the next phase of foldables will be judged not only by engineering changes, but by whether people find practical reasons to use them every day.

Sources and evidence

Official source: news.samsung.com (opens in a new tab)